How to Avoid Being a Facebook Spammer

Spamspam n. Unsolicited e-mail, often of a commercial nature, sent indiscriminately to multiple mailing lists, individuals, or newsgroups; junk e-mail.

My definition of spam is advertising to people without them asking for it or expecting it; it doesn’t have to be an email. To me junk mail in my post box is spam. Unfortunately, there is a lot of advertising from direct marketers on Facebook. Not everybody cares.

Yes, advertising your party plan business on Facebook to all your friends is spam.

“Anticipated, personal and relevant advertising always does better than unsolicited junk.” ~Seth Godin, What Every Good Marketer Knows

Now boasting over half a billion users, Facebook is an amazing phenomenon. And the users are active. According to the COO of Facebook, fully half of the users log in every day. Those are numbers that can’t be ignored. For my business, I knew had to be a part of it, but I wanted to do it right. I wanted Facebook to be a conduit to my friends and family, AND I wanted it to be a conduit to my clients. The people who buy my products. The people who let me into their homes.

So here it is: the right way to promote your party plan business on Facebook.

Create a Facebook account

You probably already have an account for you. It’s the one you set up when you started Facebook. It’s the one that your friends and family look at. It’s the one old classmates will find. It’s the one where you might write a status update like these:

  • Jeez my kids are cute. Here they are in their Halloween outfits (with images).
  • I went to a great class reunion last night. It was fantastic to catch up with everyone after (gasp) 30 years!
  • Yippee! It’s beer-thirty! TGIF!

Create a Facebook Page

This is a page where you would make status updates like this:

  • I’ve just gotten advance notice about our Christmas specials and I can’t wait to share them with you!
  • Last night my host got $400 in free products. Wow!
  • Hot tip: You can get more life out of your [insert product name here] if you do this: [insert tip here]!
  • Special Facebook Fan Offer: refer a new host to me before Christmas and get a $25 voucher for free products.

A Facebook Page can only be created by authorised users. Since you own your party plan business, you can authorise yourself to create a Facebook Page.

  1. Go to be bottom of any page on Facebook and click the Advertising link.
  2. Click on the link to Facebook Page in the “Deepen your relationships” section
  3. If you’re an intuitive type, just click the green “Create a Page” button and follow the instructions. If you’re a “measure twice, cut once” type, then read the Overview, Prepare, Step by Step, and Find new fans tabs first.
  4. Select Official Page for a Local Business (I suggest the Consumer Product or Professional Service categories, but you might have a better option)
  5. Name the Page. Important: Do NOT use the name of the company you work with. You are not authorised to use that name. This is the name of YOUR business. Facebook also won’t let you name it something completely generic. For example, you cannot be “Gift Wrapping,” but you can be “Jill the Gift Wrapping Specialist.”
  6. Click the Like Button at the top – this will make the link show up on your personal profile. (You might want to wait until you’ve set up the rest of the Page before you hit the Like button.)
  7. Add an image – I think this should be a picture of you. Don’t use copyrighted material from your company unless you are authorised to do so.
  8. Provide information as you see fit. Again, be aware of what you are allowed to say and what you aren’t.

Then you can use the links under your picture to add the page to your favourites and suggest the page to specific friends and family members. Don’t send that invitation to everybody all at once. Don’t use spam to get them to like your page. Use a personalised message. Tell them WHY you think they’d “Like” that page. What’s in it for them? The more tailored your invitation, the better. Take your time.

How to engage people on your Facebook Page

  1. Treat it like an information resource for your customers. Give away tips on how to get the most value from your products. Share information about specials and promotions. Give incentives (reasons) for people to spread the word about your Page to others. Make your page interesting.
  2. Use it to promote the business opportunity – but do so sparingly. You don’t want to alienate your fans by selling then the business everyday. Keep your focus on customer service, quality products, and important tips, and you’ll keep your audience engaged.
  3. This is your business. Make your posts appealing, easy, fun, and exciting.

How to promote your Facebook page

  1. Talk about your Facebook Page at your demonstrations. Let people know that by “liking” the page they will get instant access to specials and promotions, and exclusive tips, hints, and ideas for how to use their products.
  2. Promote your Facebook Page to your clients. I send an email to every new client with some important information about their order. I always include a link to my Facebook Page in that email and I encourage them to “Like” that Page. I let them know that by “liking” the page they will get instant access to specials and promotions, and exclusive tips, hints, and ideas for how to use their products.
  3. Encourage people who love your services to write on your Facebook Page. Testimonials are really powerful.
  4. Respond to people who write on your page. Thank them for their comment or question. Answer their question so others can see the response. Engage with them.

What not to do

  1. Don’t stalk your customers on Facebook. Let them link to your Facebook Page if they want to. Invite them, don’t force them.
  2. Don’t mix business with pleasure. If you become (real life) friends with your clients, and if you have interests in each others lives outside of your business, perhaps it will be appropriate for you to be their Facebook friend. But most of your clients are just that… clients.
  3. Don’t use copyrighted images or words on your Facebook Page. Make it all original material from you. People will respond better to your words.
  4. Don’t be unprofessional. Swearing, complaining, whining, begging, and lying are bad for business. Don’t talk about others. Share your opinion. Don’t steal other consultant’s clients.
  5. Don’t let Facebook replace the phone for customer problems. If you find a customer problem through a Facebook interaction, take charge of the problem and resolve it off of Facebook.
  6. Don’t expect your page to have hundreds or thousands of Active Users overnight. Promote your Page consistently and let the number of Active Users grow over time.
  7. Don’t do the paid advertising. Word of mouth growth is what you’re looking for here. Most party plan businesses will have pretty strict rules on internet advertising, so if you do decide to pay for ads, make sure that you are within the rules of your company.

I hope this article helps clear some of the spam out of your life. Keep it all anticipated, personal and relevant and you’ll have happy friends AND fans.

How to Control Your Calendar

To be a profitable party planner, you need to work. Party planning doesn’t just happen. It takes effort to make it happen. Most party planners are doing other things too. Being mothers. Working at other jobs. Keeping the household running. Being a chauffeur.  Going to meetings. Shopping. Cooking. Exercising. Eating. Sleeping. Relaxing. Lunching. Manicures. Pedicures. Waxing. The list goes on….

All of those things are important. They need to get done. And you want to build a party plan business.

So your calendar/schedule/diary is your best friend. Here’s my advice:

Plan the whole year first

Put in holidays/vacations, public holidays, school holidays, birthdays, anniversaries, regular events, big special events. Make sure to put the incentive trip into your calendar as soon as it is announced. It will start to make it more real when you put it into your diary.

Add your party plan business training opportunities next

I plan my meetings for the whole year and put them into my calendar from the start. My company provides all training dates for the year, too. These go into my diary at this stage.

Mark out days of the week that you cannot work away from home

Usually this has something to do with the hours you work for your other job, child care needs, and/or your partner’s work/play schedule.

Highlight days you want to have parties

These are not the only days you work at your party plan business, but they are the days you will offer to potential party hosts.

Determine how much time you need to dedicate to your non-party responsibilities

Even for part time party planners, I suggest a minimum of 5 hours per week or one hour per day. This is the time you will process orders, contact clients, prepare future hosts, and meet with potential recruits. Then book that time into your calendar. Giving yourself a specific time to do these things will really make a difference to the way you run your business.

Add the YOU time

Your personal activities (exercise, salon treatments, casual meetings with friends, shopping, cooking, etc.) can now be slotted into your remaining time. To be successful, you simply must prioritise the amount of time it takes to do your party plan business like it is a “real” job. Make yourself clock in and clock out. Be a harsh boss and value that time. No one else will do it for you.

To be successful, you simply must prioritise the amount of time it takes to do your party plan business like it is a “real” job.

Want to do party planning full time? Want to make a full time income? Then schedule 40 hours a week to grow and develop your business. The successful leaders in party planning businesses treat it like a “real” job because it is a real job.

It just happens to be my cup of tea to work when I want, how I want, and as hard as I want. That’s why I choose party plan. And managing my calendar like I’ve suggested is why I’m a profitable party planner.

If you have any more suggestions, add them here. We’d all love to hear from you.

The Easy Way to Make Money….

Everyone would love to find an easy way to make money. Lots of money. We dream of scratching a single lotto ticket and finding our mortgage paid off, our holidays paid for, and our savings account full.

I’ve written about how to increase your income. But if you’re looking for the easy way, the magic bullet, the fast track, I think you need to recalibrate your thinking. Unfortunately, I haven’t found an easy way to make money… even with party plan.

In Outliers, by Malcolm Gladwell, the author researched successful people like the Beatles, Bill Gates, and Professional Canadian hockey players. He shows how being in the right place at the right time helps, but he also proves that , in the end, you need to put heaps of time into your work, play, business, craft, or hobbies, to make them successful. To make them incredibly successful, he espouses and then illustrates the theory that it takes about 10,000 hours of practice and effort.

So, let’s put my party plan business to the test. How much time have I put into the business? Here is a high level account:

Consulting: 5 years, 52 weeks, 2 shows per week, 3 hours per show+ 3 hours per week customer care = 2,340 hours
Leadership: 3 years, 52 weeks, 3 hours per week in consultant development = 468 hours
Personal development: 3 years, 10 days per year, 8 hours per day = 240 hours
Total = 3,048 hours

In the last year, I’ve increased my hours. Not in my parties, but in my personal development and recruiting efforts. This investment is paying off and I’m increasing the number of people on my team. By increasing the amount of time I work on the business, I’m getting results. I am making money. I’m enjoying the flexibility. I’m meeting new people all the time. I have a fantastic and dynamic team. I don’t have a boss. I don’t have employees. I have goals for increasing my income. Simple? Yes. Easy? Well… it requires persistence… time… more hours. Only 7,000 to go until I’m an expert!

It takes incredible will power to begin any business. ANY business. Not just party plan. And every business needs sales to succeed. So every business is working on ways to attract clients.

If you are just starting in party plan, your challenge is to work through the initial contact list you have and develop a robust referral base.

  • Whenever someone invites you to come to their home and to meet their friends, it is the most personal and powerful referral they can give. They aren’t just referring their friends with a phone call or by passing you their business cards… they are actually giving you a personal introduction at their home. WOW! Soak it up and thank them profusely.
  • Whenever someone buys from you, it is up to you to ensure that not only are they getting the great product, but that they are getting your great service. The nature of this business is that there are many distributors for your company out there; so they can call anyone to get the same products. There are also retail and web competitors out there, and you have to compete with them, too. So you have to make your contact with each client friendly, exciting, professional, and, ultimately, memorable. My strongest recommendation is that you not only serve them at the show, but that you give them customer service calls to broaden the customer care.
  • Whenever you meet someone, listen to them. Network well. Don’t make it all about you. Develop a relationship with them and then bring them into your world as it is appropriate. Perhaps they aren’t going to be a client. They might be a fleeting acquaintance.  They might become a friend. They might become a client. They might become a distributor. They might become your best referrer ever. Listen. Learn.

I regularly read articles and forum postings on the Flying Solo website. The last forum post I read is what inspired me to write this article for you (Flying Solo Without a Compass). This person has started a business and is struggling with the start up phase. Interesting…. that’s what I hear from most people who start party plan. Seems there is a pattern to this. Work through it… persist. It’s simple…. it’s just not easy.

And that’s why it’s worth it.

How to Get Your Mojo Back

Q: I’ve lost my motivation and I’m finding it hard to get my business going again. How do I get my mojo back?

A: Quick! Get involved with other people in your business who are motivated for you to succeed.

When you work for yourself, you have to do everything, right? Wrong! Not in party plan.

Party plan businesses are made up of people. How can you get your mojo back? Tap into the people who are motivated to help you succeed. You are in business for yourself, but you are not alone.

YOUR SPONSOR – The person who sponsored you into your business is motivated for you to succeed. Why? It could be any or all of these things: money (she will make money if you succeed), achievement (she will earn a reward from the company if you succeed), pride (she will be proud of you and your achievements), or reputation (she recommended that you become a party planner, so she wants you to actually achieve the level of success she said you could).

ACTION: Call your sponsor. Meet with her to discuss your business.

YOUR UPLINE – Your upline is motivated for you to succeed. All of the reasons above apply, and there is another: Once a party planner ascends into a leadership role, she is motivated to maintain and continuously develop a team. A team is a group of people who work toward a common goal. Your leader is measured by her own performance and the performance of the team, so it is in her interest to assist everyone in her lineage.

ACTION: Call your upline. Read her communications to you. Attend her meetings.

YOUR DOWNLINE – Your downline is motivated for you to succeed. Though not as obvious, because we think money is the  key motivator, people under us in our structure want us to succeed. They want to brag about the team they are on. They want to be proud to bring others into that team. They want to have a good role model above them to provide advice, training, and support. They will look for your name in the company literature. They will talk about you to their partner, their family, their, friends, and their clients. They are motivated by your success, so they are motivated for you to succeed.

ACTION: Call your downline. Ask what support they need. Go to one (or more) of their presentations. Host a meeting. Throw a party.

YOUR COMPANY – Your company is motivated for you to succeed. Money, achievement, pride, and reputation are also motivational factors for the company to help you succeed. Support from the head office of your party plan company comes in many forms: emails, websites, programs, literature, training sessions, conferences, incentive trips, promotions, and newsletters – to name a few.

ACTION: Review everything your company has provided to you and make a list of things to do.

So, don’t let the chairs be empty. Fill them up with the people who want you to succeed. Ask them for advice. Turn their advice into action. Share your results and keep moving. You’ll get your mojo back and then you’ll be able to share your mojo with someone else.

Image: Francesco Marino / FreeDigitalPhotos.net

How to Develop Confidence

Be confidentSuccessful party planners are confident people. If you are new to the party plan business, you need to figure out how to develop your confidence to a level that makes you successful too.

So what are the steps to developing confidence?

Know your product

First of all, you need to become very familiar with your products and your catalogue. Using your products will help you enormously, so open up those boxes or packets and get dirty! Read the catalogue from cover to cover. Pick out products that you want and write down why you want them. You don’t have to buy them all – just know what it is that inspires you to have them. Pick out products you don’t like and think hard about who would want them and why. Your taste is not everyone’s taste.

Know your offer

Most party plan businesses have benefits and special offers for people who host shows. You need to know these and offer them with confidence. If you are wishy-washy about the benefits, your potential hosts will be wary about your professionalism. Don’t say, “we can negotiate a good deal for you if you have a party.” Say, “I offer you a 10 percent discount on your order if we achieve $250 in sales.” Or, “Hosts with a $400 party are eligible for our great hostess specials.” Being specific about the benefits demonstrates confidence.

Plan and Visualise

Plan and visualise every step you will take to put on a presentation. What will you bring with you? How will you pack it? How will you get it into the host’s home? How will you unpack it? Where will you set up? How long will you speak? What will you say? Will you play games? Will you need pens? Will you hand out order forms or have the guests come to you to place their orders? (I’ll write another blog post about why you should take the orders yourself later.) Will you need change? How will you get future bookings? How will you treat people who do make a future booking? When will you take the host’s order? When will you pack up? How will you get out to your car? Will you need help? How will you submit the order? How will you communicate to the host that you have submitted the order? How will the host know what the status is of the order? How will  you know if your clients receive their order? How will you make sure they are happy?

Did that list seem like a lot? Well, at the beginning, it probably does seem a bit overwhelming. But the reality is, that every one of those questions needs to be answered before you go do your first show. You are starting a new business and you want to come to the party in control, unflustered, and prepared for each step of the party. That will only happen if you practice and visualise what is going to happen and then plan and prepare for each step. After doing 3-4 shows in a 2 week period, these things will start to happen naturally. You will know what to do. That list of questions will be answered, practiced, and repeated. You will be more confident.

Make it easy

At first I had the subtitle say “Make it look easy.” But that’s just not right. It’s not an act. Or it shouldn’t be. Make your job as easy as you can. Bring less, talk less, don’t duplicate things already done for you, get paid by your clients, work when you want to, and have fun. Don’t arrive flustered because you got lost – look up where you’re going and arrive early. Don’t leave four messages with the host asking for her order so you can submit the orders – get her order before the party or before you leave. Don’t chase people for money for two weeks after the party – make it a habit to collect money from them at the party. This is your business – make it easy – that shows confidence.

Don’t let one (or two, or three) bad shows get you down

If the host is disorganised, if the children are screaming, if the guests are talking, if the best friend is late, if no one shows up at all… don’t worry. Don’t panic. Don’t complain. Breathe. Wait. Perhaps change tactics. And smile. Sometimes your best clients will come from your worst shows – especially if you handle them with dignity, style, and confidence.

Practice speaking to small groups

Some people don’t even try party plan businesses because they believe that the cannot speak in front of people; it takes them out of their comfort zone. To me, that simply shows that they have a lack of confidence. In all truth, those people will benefit from running a party plan business in more than just their bank account. By developing speaking skills (which can only happen by doing it) they will become more confident people in every social situation.

On the other hand, some people think that they are great speakers, but that doesn’t mean that they are great communicators. Great communicators can tell a story AND listen to their audience to ensure that their message is heard. In the beginning of my party plan business, I talked too much and didn’t listen, so I had to learn this lesson. Now, I learn so much from the guests at each party because I incorporate them into my presentation. I listen to them. It has resulted in a wonderful breakthrough in my style. It makes me part of the audience. It makes them part of the presentation. It has made me more confident.

Confidence comes from putting yourself into difficult, out-of-the-comfort-zone, and sometimes intimidating situations and then coming through them with the experience to make the next time easier. And the next. And the next.

“Confidence comes not from always being right but from not fearing to be wrong.”

~Peter T. Mcintyre

Image: graur razvan ionut / FreeDigitalPhotos.net

Does Your Party Plan Business Need a Health Check?

I just watched a TV show about improving a small business (specifically in this case, it was a flower shop) and it made me think about a few things about my business. I wonder if it might help you with yours?

  1. Do you have a vision for your life? What do you want to achieve this year, next year, and beyond? Could you buy 3 magazines and cut out 10 pictures of people doing the things you want to do or having the things you want to have?
  2. Do you live in a cluttered world or an organised world? Which one helps you thrive? Which one makes you more effective? Which one makes you happy? Which one tells the right story about you and how you run your house, business, or life?
  3. Are you comfortable with the way you feel, look, and act? Do you need to exercise more? Do you need to throw out some old clothes and buy a few nice pieces? Are your shoes clean? Are you positive or is the glass always half-empty?

Let’s just start with those three things: your vision, your surroundings, and yourself.

Your Vision

Your vision must be about your life, not about your business. Do you see your family all on a holiday together at Disneyland? Can you see yourself on a romantic holiday? Do you know where the suburb is for your dream home? Can you picture your living room with fresh cut flowers every week? Is your wedding going to be intimate? Grand? extravagant? Colourful? You simply must visualise your dreams.

Your Surroundings

Think just about your office, your car, your bathroom, and your kitchen. How much work would it take right now to get all four of them ready for a photo session? The photos will be shown to your clients to demonstrate how calm and peaceful and organised your life is as a candle consultant. Could the pictures be taken right now? How about in 15 minutes? How about tomorrow morning? What about after this coming weekend?

Here are mine and I’m proud of three of them: my bathroom, my car (which is clutter free inside, too) and my kitchen. My office needs some TLC.

Clutter

Yourself

Taking care of yourself is vital to your success. This is a mental thing. This is a physical thing. This is a self-improvement thing. This creates sanity, enables calm, and helps you focus. If you are not physically healthy, go for a walk. If you are negative about your self, your relationships, your business, your children, your house, or your abilities, read some motivational books, go to some motivational presentations, and take action to change that attitude. No matter what your attitude, go learn something new – it’s just a fun thing to do.

Make it a great day! WLC.

Email Hurts Your Productivity

Email ImageWith a title like that and after quitting Facebook, you must think that I am becoming a technophobe…. Not really. I actually think social media and email and blogging are brilliant technologies.

I just think they can stop me from doing other, more important, more lucrative work.

“When I turn off email, even for an hour, my productivity triples.” ~Seth Godin

Isn’t this the truth?

Here’s my advice. Check email in the morning. Write your replies. Write out a to do list. Then log off email for 3 hours and do your to do list. For ‘party plan,’ your to do list should include making calls, preparing host packs, writing letters to your up or down line, going to a networking event, restocking or cleaning demonstration products, and examining your goals. I’m sure your ‘family’ to do list is subtantial. And lots of you have ‘other job’ to do lists, too.

If in the course of your actual doing, you find that you want/need to send an email, start another to do list… one especially for emails.

  • Email Linda about golf
  • Email John about dinner
  • Email Cassie about hostess specials
  • Email team about Unit Meeting

Don’t write the emails as you add them to the email to do list…. Just keep working on your to do list(s). Then, at some set time (maybe after lunch), log back into your email, reply to new ones and write the ones you need to. Then log off again.

The computer is a tool. Party planners can use email effectively. All by iteslf, it will NOT get the job done. Interrupting your day all the time, it will destroy your productivity.

“Technology does not run an enterprise, relationships do” ~Patricia Fripp

Try my advice for a week and let us know if you got more done.

Q&A – Can You be Too Smart for Party Plan?

Question MarkQuestion: Yesterday I was telling a very good friend about my new PartyLite job.  Her comment was “You’re smarter than that.”

How do I respond to that, Wendy? “Then, I’ll be really good at it.” ????

What would you say if your friend said that to you?

Answer: This is an easy one. It’s also a common question. When I started, I was confronted with comments like this. Here is my answer when people ask me. I don’t necessarily say it all, but if they are interested, it’s all here and all true.

Working in party plan is a lifestyle choice. I choose to work when I want and where I want. (Insert here that you get to spend more time with your children by being a party planner. See my other post: Be a Mum!) I am completely responsible for my success or failure. I have the luxury of owning my own business, but have no capital costs to start it; no client inventory; a free marketing department to produce all the products, prices, and promotions; a free finance department to process credit cards and produce reports; a free IT department maintaining my reports, client database, and order systems; a free warehouse and distribution centre; and a free business coach to help me with my business plan. Just to name a few.

Party plan (direct selling) is a business model that allows entrepreneurial people to give better customer service than any retail store. In my business I am responsible for customer satisfaction on products and service.

It seems to be easy for people to shoot down this industry, but don’t underestimate how big it is and how fast it is growing.

The industry is global and growing. Recent figures from Direct Selling Association members throughout the world show almost fifty-five million people being involved in retail sales of over AUD 140 billion. Sales by DSAA [the Direct Selling Association of Australia] members have reached $1.3 billion annually, with more than 620,000 Australians having some involvement in the industry. With a long and proven record, direct selling is an obvious alternative to conventional retailing.

~ DSAA Website

Finally, intelligent people treat party plan for what it is: an entrepreneurial opportunity. For some it’s a small business, for others it’s a career. It doesn’t take education to run a successful party plan business. It takes training, persistence, and intelligence.

Of course, to be credible, you need to believe you have made the right choice – you need to develop pride in your job.

Success is the best way support your decision for yourself. I have seen too many women succeed in this business, and develop that pride, to not believe that. When I finally quit my other businesses to focus on party plan, people stopped wondering why, they could see why: I was (am) happy, successful, and committed.

Comments: I’d love to see what other people think. Feel free to leave a comment here.

A Few Ideas to Get You Going in 2010

How can you kick start your party plan business in 2010?

As party planners, after the Christmas break (which most of us take), sometimes we need a little motivation to get started again. When you work for yourself, it is sometimes hard to get the ball rolling again. But, my husband didn’t need motivation; he just went back to work. His vacation was over. So, this year, I treated my business exactly the same: like a business.

So, do you need motivation?

Well, I just watched a video with 3 simple suggestions. (1) Call your clients and friends and ask them for some referrals. (2) Contact someone you look up to in your business and ask her to mentor you. (3) Invite a friend to come to a show with you and get some feedback from her about how your presentation can be improved.

I think those are pretty good ideas.

It’s also always a good idea to get reading. Personal development comes from reading blogs (like this), books, and company literature. So , to start off the year right, go get yourself a book or two. I can suggest one that will be quick to read and will help you think about this business as a business: The Skinny On Direct Sales. Another one I strongly recommend is Mary Christensen’s Be a Network Marketing Superstar.

And finally, if you live in Australia or New Zealand, Mary Christensen is coming to town (play video below). I suggest you book a ticket to go see her. I promise you will be motivated, energised, and you’ll leave with a to do list.

Mary Christensen in Australia
Sydney – February 11
Melbourne – February 22
Brisbane – February 24

Tickets are available from the DSWA (click here).

Well, I hope those suggestions help you. Do you have any other ideas? You are welcome to share them here so we all can benefit.

Make it a great day! WLC.

What Matters Now – A Free E-Book

Hi. I have just spent a half an hour reading a free e-book. Hint: Don’t print it. Read it. My analysis: about 5 of the pages were A-M-A-Z-I-N-G, about 70 were great, and about 5 I skimmed and let go.

Personal development comes from investing some time in reading, learning, doing new things, and sharing ideas.

I’m sharing this. What Matters Now. WLC.

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